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SWAM Sources

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  • 10 Common Marketing Mistakes to Avoid - Mistakes: we all make them! Here are some marketing blunders to steer clear of.
  • Advertising Basics for Small Businesses - 4 essential tips to get your first advertising campaign up and running.
  • How to Create a Marketing Plan - Marketing plans aren’t just for big corporations. They’re vital for small businesses too. Learn how to write a basic marketing plan.
  • How to Market Your Business in a Sluggish Economy - Sometimes the economy can be unsteady, but that doesn’t mean your business has to be! How will you survive in a lethargic economy? Read more to find out how.
  • How to Use Target Marketing to Grow a New Small Business - Learn how to identify which groups of customers you want to reach, and how to best access them.
  • Inexpensive Market Research Methods - Market research doesn’t have to mean pricey consultants and surveys. We’ve found some techniques listed with the price-conscious small business owner in mind.
  • Sharpen Your Edge - It can be difficult for busy entrepreneurs to keep abreast of new trends, innovations, and technologies, but it’s vital to your long-term success. Here’s how to keep up.



  • Networking with a Laser Focus - Why some sales representatives are shifting from general networking to smaller, more targeted associations.


Tips & Tricks

  • Don’t forget that there are 27 University-related Foundations and subsidiaries that are responsible for their own purchasing, and are required to “utilize minority vendors whenever possible.” A listing and description of the Foundations may be found here:
  • Know that for as good as your company is, and for as much as UVa buys, there’s a good chance that you won’t be successful with selling to UVa.
  • Get an email address with a URL that markets your business and the businesses of AOL, EarthLink, MSN, etc. For example, says nothing about your business; however, says to the reader more about Joe.
  • Learn how your business can benefit from the power of paperless transactions. They can be a source of savings to both you and your customer, and a way to differentiate your firm from the competition.
  • Be able to speak readily about your firm’s strengths and weaknesses. Highlight those things that will make your firm different from similar firms.
  • Don’t call to ask questions until you have search for the answers in the many resources available to the public.
  • Ask for existing contracts and to review Request for Proposals from previous opportunities. Both can help you to formulate a business strategy.
  • Ask for a debriefing after every unsuccessful submission.
  • Attend a UVa Vendor Training session.
  • Develop a business strategy that matches you’re firm’s competencies with the University’s needs.